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Revealed at Sao PauloNISSAN EXTREM: TOUGH ON THE STREETS Urban sports car concept designed for and built in Brazil: an explosion of exotic colour, style and passionFirst concept car from Nissan designed specifically for BrazilDesign reflects the colour and passion of the countryA new urban compact sports car that's exotic yet attainableRugged and agile 2+2 with distinctive colour treatmentSAO
PAULO, Brazil (22 October, 2012) - The vibrancy, colour and excitement
of Brazil has been captured in Nissan EXTREM, a radical concept car
aimed squarely at young (and young-at-heart) car enthusiasts keen to
make a statement on the roads. EXTREM
has been created especially for Brazil. It has been designed for and
built in the country and has its world debut at the 27th Sao Paulo
International Motor Show (24 October - 4 November). "Brazil
is a country of great natural beauty and it has a passionate, rich
culture. But this is not always reflected in the cars on its streets,
especially the more affordable locally produced vehicles which tend to
be conservative in design, colour and specification," said Shiro
Nakamura, Senior Vice President and Chief Creative Officer. "EXTREM,
with a dynamic, high-character design, is far from conservative. It was
created to appeal to the country's growing band of city-based young
professionals who are passionate about design and want to make a
personal statement. The lightweight two-door 2+2, has a dynamic stance,
fresh surfacing, and a clear rugged ability to tackle the urban jungle
everyday," he added. Designed
by Nissan Design America (NDA) in San Diego, California, in
collaboration with Brazilian designers and produced in Brazil, the
concept previews a new breed of car. By blending versatility and
toughness with the agility of a compact 2+2, EXTREM is a new genre of
urban compact sports car. Its
unveiling at the Sao Paulo Motor Show underscores Nissan's commitment
to Brazil. The country is one of the largest new car markets in the
world and one in which Nissan enjoys significant sales growth. The
company claimed almost two per cent of the 2011 market, doubling its
2010 sales, and aims to account for five per cent of new car sales in
Brazil by 2016. Nissan's
investment in Brazil includes an all-new manufacturing facility in
Resende in the state of Rio de Janeiro, which is scheduled to start
production in the first half of 2014. When operating at its full
potential, the plant will produce 200,000 units annually. Although
strictly a concept car with no immediate plans for production, elements
of EXTREM's styling offers a glimpse into future Nissan products, for
Brazil and beyond. "We
have created EXTREM to show how serious we are about Brazil. EXTREM is
provocative, energetic and engaging and it reflects the passion,
innovation and excitement we put into all our cars," said Christian
Meunier, President of Nissan Brazil. Nissan EXTREM in detail Right
from the early stages of its development, the design team behind EXTREM
was clear about the direction the concept should take. "We call it Baby
Beast," said Robert Bauer, Senior Design Manager for the project at
NDA. "We see it as an urban rally car, a tough little street fighter
that can handle the urban jungle with agility and confidence." From
the outset it was considered vitally important that design inspiration
should come from Brazil itself. Although the NDA design team is based in
San Diego, creative time on the project was spent mostly in Sao Paulo.
The NDA designers managed the project remotely from San Diego and
developed clay and digital models using local resources in Sao Paolo. The
result is an exotic and distinctive concept for a new genre of compact
sport vehicle with a unique silhouette. The lower half of the body and
raised ground clearance expresses its strength, while the sharply
sloping roof line suggests its sporting intention. The combination of
innovative elements such as the wraparound glass, floating roof rails
and detached C pillars enhance the feeling of an open, airy cabin. The
body's shape and surfaces exude a feeling of strength and agility with
muscular fender volume defined by sharp creases. Overlapping panels and
unique surface interplays create a feeling of layered armoured
toughness. Showing
EXTREM also has a practical side to its nature, the roof rails
incorporate cleats for load carrying, while the unique see-through
A-pillar structure provides enhanced outward visibility. Both
the headlamps and tail lamps feature Nissan's signature graphics and
advanced LED technology. Bracketing the glass hatch, the rear lights
have high-tech layered fins, showcasing an airy, lightweight structure. A
prominent aluminium skid plate, embossed to add strength, houses the
centrally mounted exhaust. Although
clearly a tough little street fighter, quality craftsmanship and
attention to detail can be found throughout the car. Examples include
flush mounted door handles, integrated side marker lamps, lightweight
fender-mounted mirrors and the flush A- and B-pillars which create a
seamless canopy. A
compact 2+2, EXTREM has a dedicated luggage space in the rear. A clever
two-tier system provides secure storage, where items can be hidden from
prying eyes beneath an exposed and removable cargo bin which is
accessed via the rear hatch. The bin is designed for day-to-day items
and fits neatly underneath a structural cross brace that adds extra
stiffness to the shell and accentuates the sporting nature of the car. The
exclusive Solar Cortex body color, a deep metallic orange with radiant
highlights, pays homage to Brazilian nature. Brightly coloured accents
provide 'pops' of energy and can also be found on the gas cap, tow hook
and the wheels, adding to the urban rally car theme. The roof pattern, a mix of gloss and matte textures, is inspired by iconic Brazilian graphics. Six-spoke
19-inch alloy wheels are double layered with a dark inner and brushed
metal outer and provide enhanced cooling to the brakes. Showcasing
the versatility of Nissan's acclaimed V-platform - used by the Nissan
March - dimensionally EXTREM is taller, wider and longer than the global
city car. EXTREM's dimensions are:Wheelbase: 2450mmHeight: 1530mmLength: 3850mmWidth: 1765mm EXTREM's
power would be provided by Nissan's advanced direct injection and
turbocharged (DIG-T) 1.6-litre gasoline engine which shares its
technology concept with the powertrain in the innovative Nissan
DeltaWing Le Mans race car. EXTREM could also be offered with a choice
of front or four-wheel drive with Torque Vectoring for enhanced handling
capabilities. "EXTREM
suggests that exotic and exciting design need not just be reserved for
expensive cars. It shows that innovative, sophisticated design can be
made in a clever, attainable way. EXTREM is one of our answers to this
possibility and it opens an exciting new chapter in our design
relationship with Brazil," said Nakamura. ends...
 

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Make that a double WOW!,,!!!!

I love it, it looks totally amazing.....Come on Nissan, make it here!!!

Fee xxx
 

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Looks like its based on Juke platform, looks very nice..
 

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I quite like what they've done with the Nissan emblem on the grille. It does look a bit like a baby tooth though!
 

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19" wheels too... murder if you get a puncture!!! but it'd be sooo worth the expense...
 

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that would suit me for my work... nice size.

Mind you , i doubt the wheels would survive the potholes or the dodgy dudes in some housing estates i work in. Might come back to find it on bricks!!!

Fee x
 

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Fee wrote:...or the dodgy dudes in some housing estates i work in. Might come back to find it on bricks!!!Fee x

If it can survive the car crime in Brazil, then it can probably survive anything this country can throw at it. Unless of course, Nissan have aimed it at Brazil on basis that they'll get lots of repeat sales to replace the stolen cars
 

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Fee wrote: Might come back to find it on bricks!!!Fee x

Don't worry Fee, it'll come with 4 locking wheel nuts on each wheel, all of different designs. Tc
 
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