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NISSAN LAUNCHES NEW ERA FOR NISMOAS GLOBAL PERFORMANCE ROAD CAR AND MOTORSPORT BRANDRedeveloped Global Headquarters in Yokohama heralds new era for NismoNismo to create a range of affordable performance Nissan models from small cars to flagship sports carsJuke Nismo is the first, followed by new 370Z Nismo New GT-R Nismo confirmed, the ultimate Nissan performance road carNissan's global motorsport program to be managed by Nismo YOKOHAMA, Japan (Feb. 26, 2013) - Nissan
Motor Co., Ltd. today kicked off a new era for Nismo, confirming it as
Nissan's exclusive global performance road car and motorsport brand and
officially opening the new Nismo global headquarters and development
center in Yokohama, Japan. Nismo
is already well-known to motorsports and performance car enthusiasts in
Japan and to millions of global gaming enthusiasts. Now, Nismo is
poised for accelerated global impact, enhancing Nissan's reputation for
innovation and excitement with a new line-up of sporty Nissan road cars. In
a special ceremony today, Nissan CEO Carlos Ghosn declared the new
headquarters open and explained how Nismo will play an even more
prominent role for the company's performance car and motorsport
activities. "Nismo
will bring new excitement to the Nissan portfolio with a broader range
of affordable and innovative performance models for more markets and
more people," said Mr. Ghosn. "Whether it's a small car or a sports car,
if it's wearing the Nismo badge it offers something special - quality,
functionality, and efficiency, with Nismo's distinctive styling, sporty
handling and dynamic performance capabilities." The
first new Nissan road car to get the Nismo treatment, the Juke Nismo,
is already on sale in Europe and Japan and launches in the U.S. in the
second quarter of this year. A
new version of the 370Z Nismo for European markets is the next Nismo
road car, which made its world debut earlier this month and builds on
the platform of Nissan's most popular and accessible sports car. Nissan
is promising a rapid pace of introduction of even more Nismo models, at
least one model every year during the Nissan Power88 period,
encompassing the breadth of the Nissan road car range. This will include
the flagship of Nissan's performance and technology, the GT-R. "It
would be unthinkable for us to develop a range of Nismo road cars
without including the GT-R," said Mr. Ghosn. "The standard road car is a
global supercar and the GT-R's performance on track reflects the
passion and talents of the Nismo team. The GT-R Nismo will be special
and I can't wait to drive it." New home for Nismo Nissan
has invested in an entirely new facility for Nismo's operations,
redeveloping a former production site to give it the resources for
expanding beyond motorsport engineering to encompass performance road
car development alongside Nissan. The
new headquarters facility allows the Nismo team to be co-located in one
place, bringing together the functional areas for Nismo's key
activities and technical and competition expertise under one roof. The
180-strong team is now located inside Nissan's Powertrain Engineering
complex. The workshop, engine shop, rooms for fabrication, grinding and
carbon composite processes are consolidated into the same floor space
along with the parts warehouse. A new larger showroom allows up to eight
vehicles to be displayed, while the retail area is now almost twice the
size of the previous store in the Omori factory. "This
is a great move for Nismo as we can now shift gears to operate more
efficiently and expand the brand globally," explained Nismo President,
Shoichi Miyatani. "Nismo
is a key element in Nissan's future global road car and motorsports
strategy and we will quickly establish it as Nissan's exclusive
performance brand," added Mr. Miyatani. "This is the first time that all
of our team has been located together, and the entire facility will
become a hothouse of passion and performance." The Nismo spirit At
the heart of each new Nismo road car will be a consistent DNA focused
on delivering quality, functionality, and efficiency in every day
driving with Nismo's distinctive styling, sporty handling and dynamic
performance capabilities. Nissan's
new range of Nismo performance road cars will be built on the same
production lines as their standard counterparts, which combined with
inspiration taken from decades of racing and tuning expertise means that
the Nismo brand ensures fully integrated performance enhancements. Every modification Nismo makes to a road car will be functional and targeted to improve on-road performance and presence. The
spirit of Nismo relies on its proud motorsport heritage and a maverick
engineering philosophy. This spirit will be reflected in every new Nismo
model with efficient performance, accessible and advanced technology,
and bold, smart design, all of which embody Nissan's philosophy of
innovation that excites. Connecting the virtual with the real Nismo
is known around the world by millions through the virtual world of
driving simulation games. In fact, the first opportunity to drive a
Nissan Juke Nismo was provided virtually through Gameloft's Asphalt 7:
Heat. Now,
at the same time as Nismo is moving from race track to road, it is also
moving from the virtual world to the real world as, for the first time
in many markets around the world, a range of affordable Nismo-badged
cars will be available from Nissan dealers. "For
many would-be Nismo customers, one of the very few occasions to
experience a Nismo performance road car has been through a game like
Sony Comupter Entertainment's Gran Turismo®
series," said Simon Sproule, Nissan's corporate vice president for
Marketing and Communications. "Now we can bring them into the family of
Nissan owners with an exciting, real Nismo car created by a dedicated
and experienced team that is fully linked to the digital world and well
aware of what these new customers are looking for in a performance road
car." Performance for the road and track The
spirit and inspiration for Nismo started with a group of maverick
Nissan engineers almost fifty years ago. In their efforts to boost car
sales through racing success, they shoehorned a powerful engine into an
ordinary Nissan saloon to create the first of a legendary line of sporty
road cars with the Nissan Skyline 2000GT. What
came next was a run of highly successful competition and performance
road cars in Japan, culminating in the birth of Nismo itself in 1984. With
the digital generation, Nissan realized the power of the Nismo legend
by working with game creators to create both real and virtual stars and
expose a whole generation to the potential for tuning and winning in
these cars. Last year alone, over 500 million virtual miles were driven
in Nissan vehicles on Gran Turismo®5 for PlayStation®3. Now,
as Nismo accelerates to become a global performance car brand
specializing in delivering affordable, exciting and innovative
performance versions of Nissan cars, the lessons learned from almost
half a century of racing can be applied consistently to give drivers a
surprising and rewarding ownership experience. Nismo Expands Role in Motorsport Nismo's
new charter will also impact Nissan's future motorsport activities,
where it is expected to boldly enhance Nissan's reputation for
excitement and innovation. Nismo
is taking on global responsibility for managing Nissan's motorsport
program which includes top level competition in every region of the
world. "Nissan's
continued commitment to a variety of motorsports programs around the
world from the Altima in the Australian V8 Supercars to Super GT in
Japan, but we also intend to surprise people by exploring advanced forms
of motorsport," explained Mr. Miyatani. "Our experience a spirit of
pushing the boundaries even further helps us to raise awareness of Nismo
around the world, but more importantly it means we can transfer the
lessons we learn into tangible benefits for our customers, whether for
Nismo road cars, race cars or tuning parts." For further information, media material and your regional media contacts, visit:
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