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NISSAN OFFERS FANS INTERACTIVE EXPERIENCE WITH ITS MOST SOCIALLY ENABLED STAND YET AT GENEVA MOTOR SHOW Nissan is using the latest social media technology to offer visitors a truly interactive on-stand experience Innovative
RFID technology brings hands-free social media activations to fans,
from an interactive photobooth to taking to the virtual racetrack with
GT AcademyThe stand builds on Nissan's social media
success at the 2012 Paris Motor Show, where over 8,000 on-stand
activations reached over 2.8 million people on FacebookParis, France, 26 February 2012: Amplifying
its 'Innovation that excites' message, Nissan aims to be the most
socially enabled stand at this year's Geneva Motor Show (7th - 17th
March 2013), using RFID (Radio Frequency IDentification) technology to
offer visitors a truly interactive experience. Whether it's through
Facebook, Pinterest or Vine, Nissan will innovate with new social
platforms, enabling those attending the stand to share their experiences
via their own social networks and enjoy live engagement. Using
14 different RFID activation points, Nissan will use a multi-platform
social media strategy to communicate core messages from the show,
engaging customers and audiences on appropriate platforms. 11 RFID
sharing stations will allow content on all the cars featured on the
stand to be posted to social networks instantaneously. In addition, an
interactive photo booth will let stand visitors have their picture taken
in various scenarios, including the front of a magazine cover alongside
the Nissan Leaf, or as a Nissan racing driver. Once taken, the photos
can be shared instantly on participants' social media channels. A
GT Academy area, based on Nissan's international virtual-to-reality
contest that allows the best Gran Turismo players to become real race
drivers, will also have an RFID share point. Here stand visitors take
part in a virtual race, during which a photo is taken and shared on
Facebook automatically. An interactive game based on the Nissan Note
completes the range of socially enabled experiences on stand. To
activate them, visitors just have to register an RFID card, given to
them on arrival, via one of several on-stand iPad registration points.
For Facebook, visitors can also pre-register using a mobile app. Also
on-stand, three social media walls will showcase relevant conversations
taking place across Twitter, as well as highlighting relevant content on
Facebook. For
Nissan fans that can't get to the show, social media will be used to
bring exciting content from the stand directly to them. As well as
sharing live updates from the press conference via Facebook and Twitter,
crowd-sourced video will be shared on an almost real-time basis using
Vylcone. Meanwhile Vine and Instagram will be used to upload car
pictures and close ups, and Pinterest will be used to promote Nissan
brand territories. In addition, Nissan fans will have the chance to get
unprecedented access by participating in a Google+ Hangout, broadcast
live from the Geneva Motor Show. Visitors will also have the opportunity to follow the pulse of the Nissan stand through the Experience Nissan consumer channel, http://live.nissan.eu/gb-en/,
where information relating to each RFID sharing station will be relayed
and details about the Geneva Motor Show stand will be shared. Between
5,000 and 6,000 people are expected to participate in Nissan's
interactive experiences first hand at the show, which kicks off with a
press day on 5th March. The
activations have been designed by TBWA GI/BEING, communication and
global branding agency of Nissan Europe. The hands-free passive
ultrahigh-frequency (UHF) RFID system was created by Dwinq, a social-media technology company based in Massachusetts, USA. David
Parkinson, General Manager Social & Digital Engagement for Nissan
in Europe, explained: "Technology innovation is a priority for Nissan -
not just in our product development but in everything we do, including
events like the Geneva Motor Show. This is our most socially enabled
stand to date and we hope that a broad range of visitors will interact
with, share, and crucially, enjoy the experiences we've developed. Even
if they can't get to the show, Nissan customers and fans around the
world will also be able to join in by following our many social
channels." Nissan's
social strategy for the Geneva Motor Show builds on the incredible
success of previous social activations at the 2012 Paris Motor Show.
There, a multi-platform social campaign resulted in 8,000 on-stand
activations, 662,585 impressions on Facebook (with a reach of 2.8
million people), an uplift of 49,877 Likes and shares, and over 25,000
YouTube views. The Geneva Motor Show runs from March 7th to 17th (with press days on March 5th and 6th). For more information, visit http://www.nissan-europe.com/, or one of the following Nissan social media venues: www.facebook.com/NissanEurope www.twitter.com/NissanEurope www.youtube.com/nissanineurope plus.google.com/+NissanEurope You can follow the conversation from the show on Twitter using the hashtags #NissanLIVE and #SIAG. About Nissan in Europe What makes Nissan stand out? Our
belief is that everything we do needs to drive innovation and
excitement for everyone: we bring unexpected solutions that deliver
smart customer benefits and always generate surprise and exhilaration
for as many people as possible. We
invented the crossover with Nissan Qashqai and added excitement to
small cars with Nissan Juke. We are about innovative ideas that make
future technologies available today with Nissan LEAF, the first
affordable, mass-market, pure-electric vehicle and winner of numerous
international accolades. When we think about performance, we see the
opportunity to reach a wider audience - making performance truly
accessible - and to challenge conventions. This is why on top of
conceiving the accessible supercar Nissan GT-R we have developed the
Nissan DeltaWing, a ground-breaking approach to Endurance racing
reframing Motorsport conventions. Nissan
benefits from one of the most comprehensive European presences of any
overseas manufacturer, employing more than 14,500 staff across
locally-based design, research & development, manufacturing,
logistics and sales & marketing operations. Last year Nissan plants
in the UK, Spain and Russia produced 677,000 vehicles, offering 24
diverse and innovative products for sale in Europe today. All this only reinforces Nissan's clear ambition to become the number one Asian brand in Europe.
 
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