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NISSAN SAYS 'FRIEND-ME' AT AUTO SHANGHAI 2013 WITH NEW CONCEPT CARInnovation and excitement to be brought to life at Auto Shanghai 2013First concept car with key input by Chinese designers to star; 20 exciting vehicles to be on displayShanghai motor show website to be launched for all to stay updated on the latest news from Nissan HONG KONG, China (March 27, 2013)
- Nissan is set to excite Auto Shanghai 2013 with the global unveiling
of their new concept car, Friend-ME, on April 20. Chinese designers
working at Nissan Design China in Beijing were fully engaged in the
design and development process of Friend-ME, which features an unique
center console that allows "Four Seats, One Mind Connectivity" - equal
information sharing among all aboard. Friend-ME is designed for the
vibrant, young generation in China, one of most exciting segments in the
fastest-growing automobile markets in the world.Among
the 20 vehicles displayed, Nissan (China) Investment Co., Ltd.,
together with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and
Zhengzhou Nissan Automobile Co., Ltd. (ZNA), will showcase new and
exciting models such as the Nissan GT-R, Quest and Murano. Also featured
at Nissan's booth will be its recently-launched global sedan, Teana. Besides
the car displays, an Innovation Wall will allow visitors to develop a
deeper understanding of the technologies behind the wheels, and
experience the unique driving sensation that Nissan vehicles have to
offer. In a special Teana technology corner, all-around details of the
new luxury sedan, from driving performance to comfort and safety, will
be highlighted. Auto
Shanghai 2013 will mark Nissan's first deployment of its new global
exhibit space design for motor shows in Asia. The new design was first
used this January at the North American International Auto Show 2013 in
Detroit. The booth is designed to immerse guests completely into a
Nissan world, appealing throughout with sight, sound, touch and even
smell, with a new green tea-inspired "Nissan fragrance." 2013
will also mark a commemorate year for Nissan. Since the first Nissan
vehicle arrived in China, Nissan has grown deep roots in the country.
This year, ZNA and DFL achieve key milestones, marking their 20th and
10th anniversaries, respectively. Nissan looks forward to many more
years ahead in the country and is committed to continue delivering
innovative and exciting products to the Chinese community. Look
for the latest from Nissan at its more than 2,300m2 exhibit area from
April 20 (press day) to 29 in Hall E3 at the Shanghai International
Exhibition Center. Also stay tuned online for the most current
information about Nissan at Auto Shanghai 2013 through our new website
at: www.nissan.com.cn/minisite/autoshow_2013SH/. The site will roll out
on Thursday, March 28 and will be updated weekly with our latest
information, including exciting stories about our products and motor
show stand, as well as exclusive previews of Friend-ME.
 
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