NISSAN, JOHNNY HERBERT AND SOCIAL MEDIA COMMUNITIES CREATE NISMO #Jukeride: THE ULTIMATE PERFORMANCE ENHANCING CAR Nissan's Juke innovation continues with collaborative project, Nismo #JukerideJuke will become the ultimate technological tool for tracking, analysing and enhancing driving performance Motorsport legend Johnny Herbert to mentor the build with support from a team of apprentices The
finished car will be equipped with the Skycam helicopter and the latest
digital age technology to provide an innovative and unique way to
record and analyse motorsports Nismo fans across Europe can contribute ideas via social media, using the Twitter hashtag #jukeride The name of the car will be crowd sourced by the audience during the building phase ROLLE, Switzerland, (08 April, 2013): Nissan
today announces an ambitious, social media-led project, Nismo
#Jukeride. In collaboration with European motorsport enthusiasts and
ex-Formula 1 driver Johnny Herbert, Nissan will build a state-of-the-art
Juke, with its own Skycam helicopter, designed to help Nismo's (Nissan
Motorsport) team of talented young athletes to push their performances
to new heights, and put fans in the heart of thrilling driving action
like never before. Taking
part in building the ultimate technological tool for tracking,
analysing and enhancing driving performance, fans will even be able to
help decide its final name during the phase of the project. The unique
car continues Nissan's innovation in this segment following in the
footsteps of the Juke Box, the world's ultimate mobile sound system, and
the Juke-R, which harnesses the power of a GT-R in the body of a Nissan
Juke to create the world's fastest crossover. Mentored
by Johnny Herbert, with the support of a team of apprentices and the
wider social media community, Nissan will push a Juke to its limits. By
kitting the car out with the latest digital age technology, the team
will work together to create a unique, socially advanced car with the
Skycam, a companion remote control helicopter which docks on the roof.
The Skycam, equipped with cameras, will provide a unique point of view
as well as high-precision environmental data, including ground surface,
air and object trajectory analysis, to monitor every move a car makes. The
resulting data will enable Nismo drivers to monitor their performance,
improve their driving skills and become the best they can be. The Skycam
will also capture unique content at motorsports events, giving fans
access to never-before-seen perspectives of races and bringing them
closer to the action. Johnny
Herbert kicks off the project today, by inviting motorsport enthusiasts
from across Europe to share their ideas and help inform the build via
social networking channels. Fans will be able to submit ideas on Twitter
by using the hashtag #jukeride. From these submissions, Johnny Herbert
will work with a team of 10 apprentices who will actively participate in
the build process, using social technologies such as Google Hangouts
and their own networks of followers to determine the technology used in
the car, as well as crowd source its name. Johnny introduces the project
in a video released today at the Experience Nissan site. One
of Britain's best known drivers, Johnny Herbert's many successes
include three Formula 1 wins as well as notably achieving first place at
Le Mans in 1991. Johnny works closely with Nissan mentoring drivers
from Nissan's GT Academy - the virtual-to-real project created by Nissan
and PlayStation® that brings
the dreams of Gran Turismo players to life. Coupled with his extensive
experience reporting on motorsports events in the broadcast world,
Johnny is perfectly placed to offer his insight and support to the
apprentices as they build this unique car. Gareth
Dunsmore, Marketing Communications General Manager, Nissan in Europe,
commented: "Over the next three months we're going to transform the
Juke, the ultimate compact crossover, into the ultimate technological
tool for tracking, analysing and enhancing driving performance. We are
really excited to work with Johnny and some of our most passionate fans
to build what should be one of the most high-tech cars in the world, and
in turn use it to push our Nismo drivers to their limits." Johnny
Herbert said: "This really will be a car like no other. It will have
its own helicopter, equipped with cameras, that takes off from the roof
to provide a unique perspective on Nismo drivers and give unparalleled
insight into their performance. I'm really excited about being involved
in this project and helping the Nissan team, along with the apprentices,
to create and build something that is genuinely going to improve
driving performance." Project Nismo #Jukeride takes off today - you can share your ideas, or simply follow its progress at the Experience Nissan site or by using the hashtag #jukeride. About Nissan in Europe What makes Nissan stand out? Our
belief is that everything we do needs to drive innovation and
excitement for everyone: we bring unexpected solutions that deliver
smart customer benefits and always generate surprise and exhilaration
for as many people as possible. We
invented the crossover with Nissan Qashqai and added excitement to
small cars with Nissan Juke. We are about innovative ideas that make
future technologies available today with Nissan LEAF, the first
affordable, mass-market, pure-electric vehicle and winner of numerous
international accolades. When we think about performance, we see the
opportunity to reach a wider audience - making performance truly
accessible - and to challenge conventions. This is why on top of
conceiving the accessible supercar Nissan GT-R we have developed the
Nissan DeltaWing, a ground-breaking approach to Endurance racing
reframing Motorsport conventions. Nissan
benefits from one of the most comprehensive European presences of any
overseas manufacturer, employing more than 14,500 staff across
locally-based design, research & development, manufacturing,
logistics and sales & marketing operations. Last year Nissan plants
in the UK, Spain and Russia produced 677,000 vehicles, offering 24
diverse and innovative products for sale in Europe today. All this only reinforces Nissan's clear ambition to become the number one Asian brand in Europe.
finished car will be equipped with the Skycam helicopter and the latest
digital age technology to provide an innovative and unique way to
record and analyse motorsports Nismo fans across Europe can contribute ideas via social media, using the Twitter hashtag #jukeride The name of the car will be crowd sourced by the audience during the building phase ROLLE, Switzerland, (08 April, 2013): Nissan
today announces an ambitious, social media-led project, Nismo
#Jukeride. In collaboration with European motorsport enthusiasts and
ex-Formula 1 driver Johnny Herbert, Nissan will build a state-of-the-art
Juke, with its own Skycam helicopter, designed to help Nismo's (Nissan
Motorsport) team of talented young athletes to push their performances
to new heights, and put fans in the heart of thrilling driving action
like never before. Taking
part in building the ultimate technological tool for tracking,
analysing and enhancing driving performance, fans will even be able to
help decide its final name during the phase of the project. The unique
car continues Nissan's innovation in this segment following in the
footsteps of the Juke Box, the world's ultimate mobile sound system, and
the Juke-R, which harnesses the power of a GT-R in the body of a Nissan
Juke to create the world's fastest crossover. Mentored
by Johnny Herbert, with the support of a team of apprentices and the
wider social media community, Nissan will push a Juke to its limits. By
kitting the car out with the latest digital age technology, the team
will work together to create a unique, socially advanced car with the
Skycam, a companion remote control helicopter which docks on the roof.
The Skycam, equipped with cameras, will provide a unique point of view
as well as high-precision environmental data, including ground surface,
air and object trajectory analysis, to monitor every move a car makes. The
resulting data will enable Nismo drivers to monitor their performance,
improve their driving skills and become the best they can be. The Skycam
will also capture unique content at motorsports events, giving fans
access to never-before-seen perspectives of races and bringing them
closer to the action. Johnny
Herbert kicks off the project today, by inviting motorsport enthusiasts
from across Europe to share their ideas and help inform the build via
social networking channels. Fans will be able to submit ideas on Twitter
by using the hashtag #jukeride. From these submissions, Johnny Herbert
will work with a team of 10 apprentices who will actively participate in
the build process, using social technologies such as Google Hangouts
and their own networks of followers to determine the technology used in
the car, as well as crowd source its name. Johnny introduces the project
in a video released today at the Experience Nissan site. One
of Britain's best known drivers, Johnny Herbert's many successes
include three Formula 1 wins as well as notably achieving first place at
Le Mans in 1991. Johnny works closely with Nissan mentoring drivers
from Nissan's GT Academy - the virtual-to-real project created by Nissan
and PlayStation® that brings
the dreams of Gran Turismo players to life. Coupled with his extensive
experience reporting on motorsports events in the broadcast world,
Johnny is perfectly placed to offer his insight and support to the
apprentices as they build this unique car. Gareth
Dunsmore, Marketing Communications General Manager, Nissan in Europe,
commented: "Over the next three months we're going to transform the
Juke, the ultimate compact crossover, into the ultimate technological
tool for tracking, analysing and enhancing driving performance. We are
really excited to work with Johnny and some of our most passionate fans
to build what should be one of the most high-tech cars in the world, and
in turn use it to push our Nismo drivers to their limits." Johnny
Herbert said: "This really will be a car like no other. It will have
its own helicopter, equipped with cameras, that takes off from the roof
to provide a unique perspective on Nismo drivers and give unparalleled
insight into their performance. I'm really excited about being involved
in this project and helping the Nissan team, along with the apprentices,
to create and build something that is genuinely going to improve
driving performance." Project Nismo #Jukeride takes off today - you can share your ideas, or simply follow its progress at the Experience Nissan site or by using the hashtag #jukeride. About Nissan in Europe What makes Nissan stand out? Our
belief is that everything we do needs to drive innovation and
excitement for everyone: we bring unexpected solutions that deliver
smart customer benefits and always generate surprise and exhilaration
for as many people as possible. We
invented the crossover with Nissan Qashqai and added excitement to
small cars with Nissan Juke. We are about innovative ideas that make
future technologies available today with Nissan LEAF, the first
affordable, mass-market, pure-electric vehicle and winner of numerous
international accolades. When we think about performance, we see the
opportunity to reach a wider audience - making performance truly
accessible - and to challenge conventions. This is why on top of
conceiving the accessible supercar Nissan GT-R we have developed the
Nissan DeltaWing, a ground-breaking approach to Endurance racing
reframing Motorsport conventions. Nissan
benefits from one of the most comprehensive European presences of any
overseas manufacturer, employing more than 14,500 staff across
locally-based design, research & development, manufacturing,
logistics and sales & marketing operations. Last year Nissan plants
in the UK, Spain and Russia produced 677,000 vehicles, offering 24
diverse and innovative products for sale in Europe today. All this only reinforces Nissan's clear ambition to become the number one Asian brand in Europe.
